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Minerva Crafts News: Our Darwen Bricks and Mortar Shop will Close 27th August

Hello,
Today we bring you news of a new chapter for Minerva Crafts. It is a family business run by myself (Vicki) and my mum and dad, (Annette and Phil), and the three of us have worked together in the business since I was 8 years old.
As some of you will know, Minerva Crafts not only sell online, we also have a physical retail shop called the 'Minerva Craft Centre' at our base in Darwen, Lancashire, which is attached to our warehouse. The shop has been very successful for us and we are very proud to have won 3 awards for it over the last 5 years. It is my mum Annette who has run the "bricks and mortar" side of the business for us, with a fantastic team of staff, whereas my dad and I look after the "online" side of the business.
My mum decided a year ago, after working 6/7 days a week for as long as I can remember, to take a bit more time away from work and spend a few days a week looking after the newest addition to our family - her grand-daughter, baby Emily - whom we all adore. We all feel really happy about my mum doing this, as it is definitely the best thing personally for her to do right now.
With my mum now working less hours, we have been faced with a decision about what to do with the managing of the shop. Our shop and the online side of the business run completely separately from each other and are very different (even though they sell the same products!). Our shop is huge and it takes a huge amount of resources in both time and money to keep it running. For about a year now we have been running it with my mum only working part time and we have definitely felt the strain. We have known for some time now that something had to give. 
We do feel, very strongly, that we wish to remain a family run company with us at the heart of it. It just wouldn't be the same for us to run the shop with anyone else other than my mum. We also face the same struggles that many shops do nowadays, with increased costs at every turn, and the shop would struggle to support a bigger team of staff than it does currently. We have, therefore, finally come to a decision and decided to close our shop. This has not been, in any way, an easy decision for us, and we have been considering the idea - toying backwards and forwards for a long time now - to make sure we are making the right decision. 
We are sincerely sorry to every customer who only shops with us in our physical shop - we are sure there will be many of you who will be very disappointed to see the shop close. We hope that you will understand our decision in this rapidly changing world, and we hope you will continue to support us in our new chapter.
On a positive note, we are very much looking to the future here at Minerva HQ. We are looking forward to being able to fully concentrate on the online side of our business which we absolutely love. We can put our full efforts and energies into our website and serving our amazing customers all over the world. The shop space will be fully utilised for more warehousing, which will allow us to introduce even more beautiful products to our range on the website. Also, our fantastic team of staff in the shop are all fully trained in the warehouse too, so nobody will be leaving us.
My mum is really looking forward to now being able to spend more time sewing and making things with all our beautiful products. Her role at Minerva will, of course, change and now she will be able to focus on writing informative and inspirational posts for the Minerva Crafts blog. My mum has been a dressmaker and crafter all her life and has so much inspiration and knowledge to share, I am sure you are going to love all of her ideas!
It will be a very sad day for us to see the shop close, but we are all fully embracing this new chapter here at Minerva. We can only apologise again to everyone who will miss being able to use our shop and we hope that you will understand our desicion and will continue to support us in the future.
If you prefer to talk to someone rather than shop online, you will be able to place an order with us over the telephone on 01254 708068. You will also be able to arrange to collect your parcel from us if you live locally. This allows you to view over 100,000 products that we now sell! This would never have been possible just by visiting the shop.
We plan to close the shop on the 27th of August 2017, so our last day of trading will be Saturday the 26th of August. For any of our customers who are Minerva Craft Club members, and who only purchase from us in the shop - please pop in with your card between now and then, if you wish to cancel your subscription. A refund will be made for the remainder of the period.
Thank you for reading and for your continued support over the years,
Vicki, Annette and Phil
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New Eliza M Sample Garments

Hi De Hi! 
June is Indie Pattern Month over at The Monthly Stitch (check it out, it's good!) so what a fantastic time to showcase our lovely friends who produce the Eliza M Patterns! They've brought out a few new patterns recently and used our fabrics to show case them!
First off the bat (and my personal favourite I think) is the Audrey Dress. Featuring a wide Boat Neckline, a low V back and a wooshy skirt (yes that is the technical term) this is a true vintage gem!
For this image they have featured our Sea Blue Floral Stripe Print Rayon Satin and they couldn't have chosen a more perfect fabric. The way the print flows down the dress is perfect and the weight of the fabric is just right for sitting over the netted petticoat.
It's very easy to imagine a dress like this in a polka dot cotton, so to see this made in a satin is truly inspiring.
Next in line is the Betty Dress! An obvious favourite of mine, the Betty features a halter neck with nautical-esq collar detailing. Another full circle skirt so you can swoosh the night away!
Think gingham is just for young girls? Think polycotton is just for tablecloths? No and no! Our everyday 1 Inch Gingham Polycotton at a pocket friendly £3.99 p/m in Royal Blue is this feature fabric. Honest! Lightweight and crisp, this fabric is perfect for this kind of dress. Just screams Daytime cocktails, doesn't it? Plus, it won't crease that badly so you can carry it on through to the night. 
It's also available in a ba-jillion colours! (well...15)
Last, but of course not least, is the Hop and Swing Pants featured in our Ex-Barbour Camel Check 100% Wool Suiting. High Waisted with a super wig leg, these will add a figure to anyone. Perfect if you're not quite a skirt person because you can still sashay and sway.
I love this fabric choice, too. Perfect for a chilly British autumn
A certain A/W 2015 staple in the Katie Betty Wardrobe.
It's always fun to see pattern such as these sewn up in different fabrics, I find it helps inspire you and aids you in thinking out of the box so you can make something truly yours and not just as it is on the pattern packet! Have you had any pattern revelations recently?
Katie B
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Launching Pattern of the Week (POW)

We are launching a brand new feature on the Minerva Crafts Website today - Pattern of the Week (or as we like to call it 'POW!')

We have teamed up with the lovely people at Butterick Patterns to bring you huge discounts on some of our favourite patterns from your favourite brands including McCallsButterick & Vogue!

Each week myself and the team here at Minerva get together to select one of our favourite sewing patterns from our website and offer it to you at a hugely discounted price. Each pattern offer lasts only one week so don’t miss out!

This weeks offer, 50% off McCall's 7081 - A Ladies Summer Dress with Collar Pattern. Was £8.75 but for this week only is reduced to just £4.38!

Please keep checking back every week to see what offers we have on POW (Pattern of the Week!)

To view this weeks offer, click here!

Thanks for reading,

Vicki x

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Eliza M and Minerva Crafts Collaboration

Exciting News! We have teamed up with the fabulous ladies behind the scenes at Sew Print UK who design the gorgeous range of Vintage Style Sewing Patterns 'Eliza M'.
Claire the designer and Rachel (the gorgeous model in these photographs) choose some beautiful fabrics from our website to make a selection of their patterns to shoot this fabulous collection of images. I think you will agree they are rather stunning!
First up (and my favourite of them all) is the Eliza Dress pattern. This was made up in our teal blue animal print viscose fabric. It also comes in a magenta and lipstick pink colourway.
Sticking with dresses, next up is the gorgeous Audrey dress pattern. How lovely would it be to have a pattern named after you? If they bring out a Vicki or Victoria pattern I think I would have to have a go if it was my sort of style! The Audrey pattern has been made up in our red polka dot stretch cotton fabric, which also comes in blackwhite and navy - such classic colours for this style. 
Next up is the very pretty Daisy Dress pattern. I know this pattern is a real favourite with lots of our customers. I can see why - it is so pretty and feminie, I think it really captures the 'Vintage Vibe'. In fact if you are a shopper at Minerva Crafts you might have met Claire at the Minerva Crafts Meet Up event last year when she was kindly demonstrating some of her patterns for us. Claire made this up in our red floral print stretch cotton fabric (unfortunately now out of stock but you can find similar floral stretch cotton), which also comes in black, denim blue, and ivory (again, unfortunately now out of stock but we have a wide range of stretch cotton!) 
And next for something a little different, but still with a vintage theme we have the Hop & Swing Pants pattern teamed with the Gypsy Jane Top pattern. The pants are made from our 7.5oz denim fabric in indigo blue (also available in black) and the top is made from our red gingham fabric! This gingham comes in 17 colours so there is plenty of colour choice and at just £2.99 per metre you could make this top for very little.
We were really excited to be involved in this collaboration and since then have supplied more fabrics for their new collection of patterns being launched soon. As soon as they become available we will have them in stock and will be sharing more of these gorgeous images so please watch this space! I think these images look absolutely amazing and are a huge credit to Claire and Rachel.
If you have created any of your own Eliza M creations please send us some pictures through on our facebook page, twitter or instagram, I would love to see them!
Bye for now,
Vicki

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